LA2M-11-06-2013-Sean Hickey – Marketing ROI–Reality Myth Or Yeti

LA2M November 6, 2013
— Sean Hickey of PWB Marketing Communications
— Marketing ROI: Reality? Myth? Or Yeti?

Today’s marketer is continually chasing the Holy Grail of ROI. We’ll talk about the folklore, the realities, and the perceptions of ROI for marketers and their leadership customers.

More info at

— Live video streaming and recording by Roger Rayle ([email protected]) for LA2M at Conor O’Neill’s, Ann Arbor

Recorded on 11/6/2013 – Captured Live on Ustream at

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